How To Find Cruelty-Free Makeup Brands: You Should Know

Cruelty-free makeup refers to cosmetics that are not tested on animals and do not contain animal-derived ingredients or by-products. Cruelty-free brands promote ethical and sustainable beauty practices.

As consumers become more conscious about the impact of their purchases on animals and the environment, there has been a growing demand for cruelty-free makeup products. However, it can be a daunting task to find brands that genuinely commit to animal welfare. With so many brands claiming to be cruelty-free, it can be difficult to distinguish between genuinely ethical ones and merely paying lip service to the cause.

Here we’ll introduce you to the world of how to find cruelty-free makeup brands and give you the ultimate list of vegan brands, leaping bunny certified, PETA certified, and more. We will also provide tips on determining if a brand is truly cruelty-free. So, let’s begin this journey toward supporting ethical beauty together.

How To Find Cruelty-Free Makeup Brands

How To Find Cruelty-Free Makeup Brands – Some Tips &  List Of Brand

How To Find Cruelty-Free Makeup Brands

Finding cruelty-free makeup brands can be challenging, but it is essential for those who want to support animal welfare. Fortunately, many brands out there do not test on animals or use animal-derived ingredients. Here is a list of some of the best cruelty-free makeup brands. When looking for cruelty-free makeup brands, it is essential to do your research and read ingredient labels carefully.

Look for certifications from organizations like PETA or Leaping Bunny, which indicate that a brand does not test on animals. Finding cruelty-free makeup brands can be a challenge, but it’s worth the effort for those who are committed to ethical and sustainable beauty. Here are some tips on how to find cruelty-free makeup brands:

– Look for certifications. Many organizations, such as PETA and Leaping Bunny, offer certifications to brands that meet their standards for cruelty-free products.
– Check the brand’s website. Many brands will have a section on their website dedicated to their animal testing policies and practices.
– Research online. There are many resources available online that provide lists of cruelty-free makeup brands, such as Cruelty-Free Kitty and Logical Harmony.
– Read ingredient labels. Some ingredients commonly used in cosmetics, such as carmine and beeswax, are derived from animals. Checking ingredient labels can help you avoid brands that use these ingredients in their products.

By supporting these brands, you can make a difference in the lives of animals and feel good about the products you are using on your skin. Here is list of some of the most popular makeup brands:

Hourglass Cosmetics

Hourglass Cosmetics

Hourglass Cosmetics is a high-end beauty brand that caters to cruelty-free and vegan makeup lovers. Hourglass’s products contain no animal-derived ingredients like beeswax. Or carmine and are packaged using eco-friendly materials.

Moreover, the brand’s formulations are free from parabens, sulfates, and phthalates, ensuring safe use for sensitive skin. Emphasizing its commitment to sustainability further strengthens the brand’s reputation among ethical consumers looking for clean beauty options.



Ilia Beauty has become popular with consumers who prioritize ethical and sustainable practices. The luxury makeup brand offers vegan and cruelty-free cosmetics catering to sensitive skin people. Ilia’s commitment to using natural and organic ingredients in its beauty products aligned well with the clean beauty movement. Additionally, the brand’s packaging is sustainable, making it an excellent choice for those who seek eco-friendly options.


This famous vegan beauty brand offers much more than cruelty-free cosmetics. Lush’s range includes skincare, hair care, and fragrance, all handmade using natural ingredients without harming bunnies.

The brand’s commitment to sustainability extends beyond its eco-friendly packaging to initiatives that reduce its environmental footprint. Through its Charity Pot program, Lush backs various worthy causes while maintaining its ethical standards.



BareMinerals’ sustainable and ethical approach makes it one of the top cruelty-free makeup brands. They offer high-quality, long-lasting cosmetics that do not contain any animal-derived ingredients or undergo animal testing.

Their commitment to sustainability extends beyond product packaging with their initiatives that promote eco-friendly practices in the beauty industry. If you’re looking for affordable makeup that aligns with your values, BareMinerals should be your go-to brand.


Aveda is a vegan beauty brand committed to cruelty-free practices that enhance your natural beauty. We make the range of makeup products, including foundation, lipstick, eyeshadow, and more, with natural ingredients to reduce the carbon footprint.

Choosing Aveda ensures high-quality cosmetics that align with ethical values and promote environmental sustainability. Join the growing community of conscious consumers by embracing Aveda’s commitment to animal welfare and eco-friendly initiatives.

Top Cruelty-Free And Vegan Makeup Brands

Top Cruelty-Free And Vegan Makeup Brands

If you’re on the hunt for vegan and cruelty-free cosmetics, there are some key things to remember. Look for certification logos from trusted organizations like PETA or Leaping Bunny. Check out a brand’s animal testing policy and ingredient list – avoid carmine, beeswax, or lanolin, including animal ingredients. And don’t forget to research customer reviews and support indie beauty brands prioritizing clean beauty practices.

Herbivore Botanicals

Herbivore Botanicals is a vegan makeup brand that prioritizes sustainability using natural ingredients and recyclable packaging. Their skincare and makeup products include facial oils, face masks, and lip tints—all cruelty-free. With a commitment to transparency, Herbivore Botanicals lists all its ingredients on its website. Choose Herbivore Botanicals for clean beauty free from synthetic ingredients or preservatives.

Pacifica Beauty

Pacifica Beauty is a well-known vegan and cruelty-free beauty brand that offers makeup, skincare, and fragrance. They make their products with natural ingredients and ensure that they are free from harmful chemicals. In addition to being environmentally conscious using sustainable packaging materials, Pacifica Beauty has a range of fragrances for those who want to smell amazing while staying cruelty-free.

Tarte Cosmetics

Tarte Cosmetics is a famous cruelty-free makeup brand that offers a wide range of products, from foundations to eyeshadows, all made without harming animals. Tarte’s commitment to being cruelty-free means that they do not test their products on animals or use animal-derived ingredients in their formulas.

In addition to being ethical, Tarte also strongly emphasizes using natural ingredients and sustainable packaging. So, if you’re looking for a high-quality makeup brand that aligns with your values, Tarte Cosmetics is worth checking out.

Kat Von D Beauty

If you’re in the market for cruelty-free makeup, Kat Von D Beauty is a brand that should be on your radar. Founded by tattoo artist and reality T.V. star Kat Von D, this brand is popular for its high-quality, vegan-friendly makeup products that have not been tested on animals.

From long-lasting liquid lipsticks to bold eyeshadow palettes, Kat Von D Beauty offers a wide range of ethical and stylish products. So if you’re looking to update your makeup collection while supporting cruelty-free beauty brands, be sure to check out what Kat Von D Beauty offers.


Glossier is a famous cruelty-free brand that offers vegan cosmetics, skincare, and fragrances. Its products are formulated without harmful chemicals like parabens, sulfates, or phthalates. Glossier packages their products in eco-friendly packaging that is recyclable.

The production process transparently uses ingredients. Which has garnered the brand a loyal following among conscious consumers who value ethical and sustainable beauty products that are good for animals and the environment.

Leaping Bunny Certified Brands

Leaping Bunny Certified Brands

When searching for cruelty-free makeup brands, looking for the Leaping Bunny certification logo on a product’s packaging or website is crucial. The symbol guarantees that the company did not use animals during the testing stages of product development.

Additionally, most Leaping Bunny-certified brands are vegan and do not use animal-derived ingredients in their products. By paying attention to these details and checking for the logo, you can easily find high-quality and ethical makeup brands.

Andalou Naturals

Andalou Naturals is a famous cruelty-free makeup brand that offers a wide range of beauty products free from animal testing and animal-derived ingredients. They make their products with natural and organic ingredients, making them an excellent choice for those who want to use eco-friendly and sustainable beauty products.

Some of their best-selling products include their Age Defying Resveratrol Q10 Night Repair Cream, 1000 Roses Rosewater Mask, and Fruit Stem Cell Revitalize Serum. With Andalou Naturals, you can feel good about your makeup while taking care of your skin naturally and ethically.

Burt’s Bees

As a Leaping Bunny-certified brand, Burt’s Bees ensures no animal testing occurs during product development. The brand provides cruelty-free cosmetics, skincare, and personal care items made with natural ingredients devoid of harsh chemicals. Choosing ethically-verified brands such as Burt’s Bees in the cosmetics industry can promote sustainability and animal welfare while providing proper skincare solutions.

E.L.F. Cosmetics

E.L.F. Cosmetics is one to check out if you’re searching for cruelty-free makeup brands. This brand has a wide range of makeup products that are not only affordable but also free from animal testing and animal-derived ingredients. From their famous Poreless Putty Primer to their hydrating Jelly Pop Dew Primer, E.L.F. offers a variety of options for all skin types and preferences.

Plus, they are committed to sustainability and have recently launched a recycling program for their packaging. So if you’re looking for high-quality, affordable makeup that aligns with your ethical values, try E.L.F. Cosmetics.

Peta Certified Cruelty-Free Brands

Peta Certified Cruelty-Free Brands

Consumers looking for cruelty-free makeup brands should opt for those certified by PETA, indicating that no animal testing was involved in any stage of product development. Supporting ethical and sustainable practices in the beauty industry is crucial. Some popular PETA-certified cruelty-free brands include The Body Shop, Too Faced, and Urban Decay.

Consumers can verify a brand’s PETA certification status through their website or by contacting them via email. Opting for cruelty-free makeup brands benefits animals and promotes sustainability in the cosmetics industry.

The Body Shop

The Body Shop is a leading cruelty-free brand with an extensive vegan makeup and beauty product collection. They actively promote sustainability by implementing eco-friendly initiatives throughout their production processes. By choosing ethical brands like The Body Shop, consumers can positively impact animal welfare and the environment while enjoying high-quality cosmetics.

Too Faced

Too Faced is a well-known cruelty-free makeup brand that does not test on animals. With a range of makeup products like foundation, eyeshadow palettes, and lipsticks made from natural ingredients, they are dedicated to using sustainable and ethical practices in their production processes. Choosing cruelty-free brands like Too Faced can positively impact animal welfare and the environment while ensuring gorgeous self-expression.

Urban Decay

PETA certifies Urban Decay, a famous makeup brand, as cruelty-free It refrains from testing on animals and avoids selling its products in countries where animal testing is mandatory. This brand boasts various makeup items such as eyeshadow palettes, lipsticks, and foundations.

Urban Decay also offers vegan-friendly options free from any animal-derived ingredients. Incorporating sustainability practices into their production processes defines this beauty brand’s ethics.

Best Cruelty-Free Skincare Brands

Best Cruelty-Free Skincare Brands

When searching for ethical skincare products, it’s essential to do your research and look for cruelty-free logos and labels on packaging. Check customer reviews before choosing a brand, and consider supporting indie companies prioritizing animal welfare.

Also, don’t hesitate to contact brands directly regarding animal testing policies. By choosing vegan and cruelty-free beauty products, you can positively impact both animals and the environment.

Milk Makeup

Milk Makeup is committed to producing vegan and cruelty-free cosmetics that are both sustainable and innovative. Their range includes everything from foundation to mascara, all made with clean ingredients that enhance natural beauty without causing harm to bunnies or the environment. Milk Makeup is one of the best cruelty-free cosmetic brands today, offering customers everything they need for a complete skincare routine.

Drunk Elephant

Drunk Elephant is one of the leading cruelty-free skincare brands offering high-quality products made with clean ingredients. They focus on improving the skin’s appearance and promoting its overall health.

Drunk Elephant is also dedicated to sustainability by using recyclable packaging materials whenever possible. Choosing ethical beauty products like Drunk Elephant can help support animal welfare and promote a cleaner planet.

Youth To The People

Youth to the People should be on your radar if you want cruelty-free makeup brands. This brand is committed to using only vegan and cruelty-free ingredients in its products so that you can feel good about your makeup choices. They also prioritize sustainability, using glass packaging and recyclable materials whenever possible.

In addition to being ethically conscious, Youth to the People’s products are high-quality and effective. From their Superfood Cleanser to their Adaptogen Deep Moisture Cream, they offer a range of skincare products that will become staples in your routine.

How To Determine If A Brand Is Cruelty-Free

If you’re looking to switch to cruelty-free makeup brands, it’s essential to determine if a brand meets these standards. One way to check is by looking for the Leaping Bunny logo, which indicates that an independent organization has certified a product as cruelty-free.

You can also visit the brand’s website for their animal testing policy. A brand that is truly cruelty-free will state that it does not test on animals at any production stage and does not sell in countries where animal testing is required by law.

Additionally, you can consult with online resources such as PETA’s Beauty Without Bunnies database or the Cruelty-Free Kitty blog for a comprehensive list of cruelty-free makeup brands. By researching and being mindful of your purchasing choices, you can support ethical and compassionate beauty products that align with your values.


Finding cruelty-free makeup brands doesn’t have to be difficult or time-consuming. You must purchase from a brand that does not test on animals or use animal-derived ingredients. Determining which brands are cruelty-free can be challenging, but many resources are available to help you.

By doing a little research and utilizing the resources available, you can quickly identify and support brands that align with your values and beliefs. The benefits of choosing cruelty-free products extend beyond just the ethical considerations, as these products are often made with high-quality, natural ingredients that are better for you and the environment.

So take the time to make informed decisions about the makeup products you use and feel good about your positive impact on the world. We hope now you understand how to find cruelty-free makeup brands.

Frequently Asked Questions

1.How Do You Know If A Makeup Brand Is Cruelty-Free?

Ans: To determine if a makeup brand is cruelty-free, check for logos from Leaping Bunny or PETA on the product or website, consult websites like Cruelty-Free Kitty or Logical Harmony, and research the brand’s animal testing policies and ingredient sourcing. Avoid brands that sell in China, where animal testing is required for imported cosmetics.

2.What Companies Don T Use Animal Testing?

Ans: Numerous cosmetic companies have transitioned to producing cruelty-free makeup, including Lush, Too Faced, and Urban Decay. Drugstore brands like E.L.F., Wet n Wild, and Milani are also animal-testing free. Look for Leaping Bunny or PETA certifications and scrutinize ingredient lists for animal-derived components like carmine or beeswax.

3.What Are The Best Cruelty-Free Makeup Brands?

Ans: For cruelty-free makeup brands, go for popular ones like Kat Von D Beauty, Too Faced, and Tarte. Other notable brands are Pacifica Beauty, Milk Makeup, and e.l.f. Cosmetics. Ensure the product is cruelty-free by looking for certification logos or researching ingredients.

4.What Does It Mean For A Makeup Brand To Be “Cruelty-Free”?

Ans: When a makeup brand is labeled “cruelty-free,” it indicates that the products have not been tested on animals and may not contain animal-derived ingredients. To ensure a brand’s commitment to animal welfare, look for certification logos from Leaping Bunny or PETA. Choosing cruelty-free brands supports ethical practices in the industry.

5.Why Is It Essential To Use Cruelty-Free Makeup Products?

Ans: Choosing cruelty-free makeup is vital as it guarantees no animals were harmed in production. It also promotes ethical and sustainable practices, reduces demand for animal testing, encourages more brands to go cruelty-free, and aligns personal values with purchasing choices.

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